Short Term & Long Term Marketing Effects
The most well known advertising method is search engine
advertising using pay per click (cost per click) methods. These
will bring you fast yet very targeted traffic to your site. Of
course fast results don't come easy--it requires money. If money
isn't an issue for you, ppc advertising is easy.
Many don't see satisfying results from search engine
advertising, and all they see is their wallet emptying out. Many
fail to keep on advertising on search engines because they end
up spending their entire advertising budget without getting much
in return. Once you are left with no money in your advertising
account, you site will no longer receive traffic--unless you
have repeat customers or have high positioning with natural
listings. Looking for short term, fast result advertising can
cause hard downfall and bring huge disappointment.
If you are looking for safe advertising method which will bring
you never ending steady traffic, go look into submitting your
site to web directories. This is what I call a long term
'investment'. It requires a lot of time to submit your URL to
each and every high traffic web directories, and it takes days,
weeks, even months to see results from particular web
directories, the traffic won't stop even
when you run out of
money for advertising. It doesn't even cost you to submit your
URL to some of the most popular web directories. It's safe, but
it won't bring you fast results, and you will most likely not
get as much traffic as you will from search engine
advertising--I guess you can compare this to investing your
money into saving's account for small percentage interest, and
investing in stock market for huge return or loss on your side.
Money 'can' bring your satisfaction, but learn to cope without
money when it comes to online advertising. Investing money is
not everything; invest your time.
Start downloading Alexa toolbars and go hunting for web
directories with high traffic. Start submitting your URL on high
ranking web directories, and move your way down to around
200,000 ranking sites. Don't waste your time submitting your
site to web directories that receive like 1 visitor a day.
To start off with popular web directories, go to
http://directories.imbae.net
About the author:
ImBae.net - Entrepreneurial Life Stories & Lessons
http://lessons.imbae.net
Copyright 2005, ImBae.net, All
Rights Reserved.
Written by: Anthony Bae
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