Micro Advertising
Business owners know for a fact that advertising is the life blood for the existence of a business. Without advertising, people won't know about the existence of a business. If you are a business owner without an advertising, people won't know about your products or services.
The same thing holds true in e-commerce. A business website needs
advertising. How to market an e-commerce website is the goal of many webmasters in order to generate traffic and in turn to generate sales.
Outside the online world, business ads take in many different forms such as television ads, radio ads, print ads through newspaper and magazine ads, flyers, billboards, word of mouth and so on.
In the online world, advertisements also exist in many different forms such as window ads, banners, portal links, search engine ads, viral marketing, email ads, and a lot more. Of course, as a general rule, advertisements are intended to convey the message of a
business regarding their products or services.
But today, a new form of advertising is also starting to grow in the online world. It is called micro advertising. Funny as it may seem, it just involves a few pixels such as a 10 x 10 pixel hence it is also called a pixel ad. In this case how do you think will it be able to convey an ad? What message can you place in such a small space? Should we need a magnifying glass or a microscope to read a micro ad?
Micro advertising may have started in England from a student
who was trying to earn an income for college. The micro ad is simply a link to a certain website. Suppose a website that deals on grandfather clocks, or maybe any native american indian artifacts, or any other products and services would buy a 10 x 10 pixel which links directly to their site from a high page ranked homepage of another site, do you think they can be seen by the readers or the visitors of that site?
Maybe many of you would say a big "NO"! However, it may be possible for visitors to click this link out of curiousity. Other questions that we need to satisfy includes other possible advantages of a micro ad. Would it be possible that it can pass on a popularity rating or a page rank from a high page ranked site? Or would it have disadvantages such as linking to a free for all (FFA) website?
There is still so much for us all to discover and explore the subject of micro advertising. Whatever the answers there could be for every possible questions, your guess is just as good as mine.
About the Author
VMT Singuillo is a freelance writer and has written articles for cheap hotels and cheap motels, real estate notes, zeus, writting for traffic, and more.
Written by: VMT Singuillo
|
