What Do You Need To Know About Ezine Advertising?
Ezine advertising is powerful and effective but getting started
with ezine advertising might be confusing to the novice.
You need to know what kinds of advertisements are available and
how to format your ezine ad. While the answers to these
questions will vary from publication to publication there are
some common aspects.
What types of advertisements do ezines usually offer?
~ Solo
~ Sponsor
~ Classified
The solo ad is actually a separate mailing sent to the ezine or
newsletter audience. It will come with the same "from" line so
it is whitelisted and should make it through spam filters. It
may also include a few lines of introductory copy, such as "this
advertiser makes it possible for us to bring Marketing Wonder to
you each week" or something of that nature.
The format for the solo mailing is often controlled by word or
character count and is usually much larger than the other forms
of advertising. You usually can also write the subject line for
the mailing as well as the body copy. Your body copy can be
written as a letter, article or traditional ad format.
The sponsor ad is incorporated into the body of the ezine or
newsletter. There may be one or more sponsor ads
but each ad
should run surrounded by newsletter content. Usually if there is
more than one sponsor editors will run sponsor ads between
content sections. Advertisers usually purchase a specific
sponsor placement (such as top sponsor).
The format for the sponsor ad is usually pretty specific -- most
often a certain number of lines of text (the standard line
length is 60 characters). Usually any contact information (url,
email, etc.) is included in this total.
The classified ad also runs in the newsletter but often runs
with other classified ads. Classified ads are usually placed
lower in the ezine than sponsor ads.
The format for the classified ad is usually quite strict with a
restricted word and/or character count. Usually classified ads
are smaller in size than sponsor ads.
About the author:
Visit Ezine
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Written by: Deanna Mascle
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