5 Ezine Publishing Tips To Help You Avoid Spam Filters
Question: What is the number one enemy of email
marketers?
Answer: Spam filters
I believe the majority of those using email marketing are on the
up-and-up. They're people like you and me - small business
owners and independent professionals who know the importance of
building relationships with their prospects and clients. They
also know that an ezine is a great small business marketing tool
and one of the easiest and cheapest ways to build a big prospect
list.
But the one battle we all face is deliverability. How can you
ensure your ezine, which is an important small business
marketing vehicle, will actually get through to your readers and
not get trapped by sensitive spam filters?
(1) You must be familiar with the common spam trigger
words.
Find out the words and phrases that trigger SPAM filters and
avoid them at all costs if you want your message to get through.
(2) Always run your email messages through a spam checker
before sending them out.
Even if you're writing to avoid spam trigger words, there may be
phrases or words in your message that can be problematic. By
running your messages through a spam checker you have an
opportunity to edit out these problem words or phrases. If your
email marketing program doesn't offer a spam checker, search
online for one - there are free, web-based services available.
(3) Ask your subscribers to add your email address to their
white list or address book.
This will increase the
chances of your ezine getting through to
them and not getting stuck in a well-intentioned spam filter.
(4) Use your name and/or company name in the "From" line.
Your subscribers will recognize the email is from you AND if
they've added you to their address book or white list, your
ezine has a greater chance of being successfully delivered and
being opened.
(5) Include the name of your ezine in the Subject line.
Once again, this helps with recognition. Even if your ezine gets
through your subscribers' spam filters, if they don't
immediately recognize it as your ezine, they could delete it, or
not take the time to open and read it.
If you're using email marketing as one of your small business
marketing tactics, it's important to stay up on the latest
technology and information about spam and deliverability. If you
do, odds are you'll be able to count on your ezine as a valuable
marketing tool for your small business for years to come.
(C) Copyright 2006 Debbie LaChusa, 10stepmarketing
About the author:
Debbie LaChusa created The
10stepmarketing System to make marketing your own business
as simple as answering 10 questions. Learn more about this
unique, step-by-step system and get a free 10-week Marketing
E-Course when you subscribe to the free, weekly
10stepmarketing Ezine at http://www.10stepmarketing.com
Written by: Debbie LaChusa
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